Shipping & Delivery: getting orders to customers on time
Delivery is the last thing a customer experiences before they hold your product, and often the first thing they complain about. Shipping and delivery covers how parcels move from your shelf to the customer’s door, at home and abroad, and the software that keeps it running smoothly. This hub collects our guides on carriers, last-mile delivery, cross-border shipping and shipping software.
Why shipping matters to your margins
Shipping is one of the largest costs in ecommerce and one of the biggest reasons shoppers abandon their basket. Charge too much and customers leave; absorb too much and your margin disappears. Getting the balance right means choosing the right carriers, packing efficiently, offering sensible delivery options and keeping customers informed from dispatch to doorstep.
Guides in this section
- Shipping & Freight Services: choose parcel carriers and freight options, and negotiate better rates.
- Last-Mile Delivery: manage the final leg to the customer, from next-day and same-day to click-and-collect.
- International Shipping & Customs: sell abroad with the right paperwork, duties and tax setup.
- Shipping Software & Integrations: automate labels, rate shopping and tracking across all your sales channels.
Building a delivery promise
Start by deciding what you can reliably promise: a dispatch cut-off time, standard and express delivery windows, and a free-shipping threshold that protects your margin. Publish it clearly on product pages and at checkout, then measure how often you meet it. A promise you keep every time builds more trust than a faster one you sometimes miss.
Related topics
Shipping performance depends on what happens in the warehouse first. See our Operations & Fulfillment hub for guides on inventory, order processing, picking and packing, and returns.