About Wasembly
Wasembly is an independent guide to ecommerce. We explain how online businesses work, from launching a store and choosing a platform to marketing, payments, fulfilment, shipping and customer service, in clear, practical language.
What we cover
Our guides are organised into five areas that together cover the whole of running an online store:
- Marketing & Growth: advertising, SEO, email and SMS, social media and marketplaces.
- Shipping & Delivery: carriers, last-mile delivery, international shipping and shipping software.
- Operations & Fulfillment: inventory, order processing, warehousing and returns.
- Ecommerce Technology: platforms, mobile apps, payments, analytics and AI.
- Customer Experience & Brand: customer service, live chat, product photography and packaging.
We also follow the wider market through Industry News and Funding Rounds.
Who it is for
Wasembly is written for founders launching their first store, small business owners moving online, and ecommerce teams looking to improve a specific part of their operation. You do not need a technical background to use our guides.
Our approach
- Practical: we focus on what you can do next, not theory for its own sake.
- Independent: we explain options and trade-offs rather than pushing a single product.
- Clear: we avoid jargon, and explain it when we cannot.
- Kept up to date: ecommerce changes quickly, and we review and update our guides as platforms, rules and best practice change.
Our content is general information, not professional advice. For legal, tax or financial decisions, please speak to a qualified adviser.
Get in touch
Have a question, a correction or an idea for a guide? Contact us. You can also subscribe to our newsletter on the homepage for updates on new guides and market trends.